Design + Strategy

What's a Roadmapping Workshop?

Roadmapping Sessions help us take a napkin-sketch idea to something tangible. We review your business strategy, audience goals, and build the technical requirements and user experience strategy to execute on these goals.

Roadmapping Workshops are best for clients who are looking to get something tangible for their product idea in a short amount of time. The Roadmapping Workshop is a two or three-day process for answering critical business questions through design, prototyping, as well as product development and strategy frameworks.

Working together in a Roadmapping Workshop, you can shortcut the endless-debate cycle and compress months of time into a few days. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic product roadmap. The Roadmapping Session enables you to fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.

Before the Session

Typically, we ask clients to fill out our needs assessment document, which helps us determine how to best tailor the session and build on what work the client has already done.

What do I get out of it?

While every roadmapping session is different, typically we deliver the user journey's, proto-personas, functional requirements, and a basic marketing plan. Here's an example of a proto-persona we developed out of a recent roadmapping session:



Interested in a Roadmapping Session

We'd love to work with you, contact us to schedule a session.