User Experience Design

Helping your users find their way involves more than just pretty pictures.

Putting people first is always job one.

People are complicated. So, there is no one-size-fits-all solution when it comes to building an experience that helps solve all their problems and meets business objectives. Crow and Raven will find the “sweet spot” for addressing your users' needs in a way that will not only create a great experience it will, also, build brand loyalty over time for your mission and service offerings.

How do we do it?

Discovery

We craft our design solutions around what will create perceptual shifts that reframe how people interpret and experience your brand. “Build it, and they will come” is the fastest track to a failed product, so we map out the customer journey to help identify pain points and opportunities. Design thinking starts with an end goal, the desired future, and approaches to how we can make it happen.

Observation

“Putting people first” means using design thinking and trans-disciplinary design approaches to tackle complex and multi-scalar problem spaces in search of systems-changing opportunities. Through user research and interviews, Crow and Raven can validate what makes your users “tick,” so we can develop a design solution around their motivations and needs.

Ideation

Now that we have deeper insights about your customers, we can ask “What if?” and brainstorm ideas for offerings that will deliver the most value. Crow and Raven can explore possible strategic directions and approaches for solving your users’ needs through a series of workshops and exercises.

Prototyping and Validation

Prototypes can be digital, concept-based, or three-dimensional. Rapid prototyping allows us to test quickly and cost effectively. Using prototypes to explore potential solutions, Crow and Raven will find the best option that will “stick” and offer the highest impact and value.

What’s the ROI of “Good UX?”

A good user experience (UX) is more than just pretty pictures. And, yeah, you could probably just get one of your engineers to design the app. But, hey, this is your business. Why risk it?

Up to 15% of IT projects end up abandoned and at least 50% of a programmers’ time is spent doing avoidable rework, according to Human Factors International's presentation The ROI of User Experience.

User-centered design best practices help to identify pitfalls upfront so that how to craft the appropriate solution that will offer a great user experience can be identified early.

Here are a few ways that the UX process aids in identifying specific targets for various performance and user experience goals:

  • Improving performance
  • Increasing adoption
  • Clarifying service/product options
  • Increase user satisfaction
  • Increase sales and engagement
  • Shifting perception around services/products

Interested in learning more about UX?

Download our “how-to” guide to learn more about user experience design, and how it can help to build better products and services for your users.

  • Learn more about design thinking
  • Better understand user-centered design
  • Build better products and services
  • Best practices for content and user interviews
  • How to build your own mobile prototype

Download the Guide

Looking to solve a UX challenge?

We build unique user experiences that are effective, beautiful, and useful. Let’s start building a great experience for your users today.