Let’s say you have a proven training methodology that’s guaranteed to improve a participant’s stress response in high-performance jobs.
However, the training is usually conducted in-person through a series of time-intensive and costly lectures and interactive exercises. This type of training is usually preferable. However, it can be expensive and time-consuming.
How can you update the delivery of your methodology to be able to train larger and more diverse audiences? After all, there are relatively few coaches who can deliver this training, and not everyone can afford to fly in an elite training team for some custom one-on-one coaching.
EVENPULSE founder, Stephen Robinson, leading a class of soldiers.
It's not what you call passive learning.
Enter EVENPULSE. The founders of MAGIS Group LLC, Stephen and Elizabeth Robinson, came to Crow and Raven with an initial concept of creating an e-learning tool that would allow them to expand the delivery of their training methodology to serve new audiences at a lower cost as well as supplement their existing onsite training efforts.
Crow and Raven helped MAGIS rebrand their company and re envisioning their proven training methodology as a product and not just a service.
Clients and customers increasingly expect online offerings as a training delivery option. Likewise, the MAGIS team wanted to leverage the scalable power of online learning. So, in addition to the rebrand and a new marketing website, we created a online education (e-learning) platform that allowed Stephen and team to recreate their onsite training as a cohesive and complete series of interactive online courses using video and supplementary materials to replicate their practical onsite training at a lower cost where participants can learn at their speed.
But let’s not get ahead of ourselves.
Stephen and his interdisciplinary team have trained over 20,000 people in high-stress, high-performance jobs including two Army Brigade Combat Teams, FEMA, and 3 of the 4 USSOCOM component commands, including the Army Green Berets and Navy SEALs. Their methodology was, also, the subject of a 3-year, $3MM research study with 6,000 U.S. deploying U.S. military combat soldiers. Framed by brain-body science and the renowned methodology BASE-R™, the training was shown to have significant positive impacts on team cohesion and the ability to self-regulate stress and increase well-being over a prolonged period.
With proof that their training worked, Stephen and Elizabeth wanted to take it to more audiences. Specifically professional and recreational athletes, corporate leaders, and tactical performers like firefighters, police, and first responders.
New audiences included professional and recreational athletes, corporate leaders, and tactical performers like firefighters, police, and first responders.
The basic challenge was that in-person training was often costly for smaller organizations and individuals. And there were only so many groups that Stephen and his team could train any given year.