Next we thought it would be a good idea to take a look at the potential market. Would creating this tool be worth our time? Would other hunters find it useful? If so, how much would they pay to use it?
According to a National Shooting Sports Foundation (NSSF) report, the United States has 34 million active hunters and anglers, and they spend about $76 billion per year on their passions. A similar U.S. Fish and Wildlife Service (USFWS) National Survey dives in a bit deeper. The USFWS reports 13.7 million of those fine folks went hunting last year. 6% of the U.S. population hunted last year. They, also, state that between 2006 and 2011 the number of hunters increased by 9%.
If 1% of big game hunters use HuntScore, that would provide a potential user base of approximately 137,000 hunters. Even if we were talking about 0.01% of the hunting population (13,700 hunters), it would be worth our time investment. So, it’s safe to assume there is a sufficient market for a service like HuntScore. This led us to ask: how much are these hunters spending?
The NSSF report claims hunters and anglers spend $76 billion per year pursuing their passion. The USFWS survey says that $38.3 billion of that was spent on hunting equipment, licenses, and related items. That’s roughly $2,800 per hunter per year, and it’s not far off from the $2,243 per year estimate we found with our own survey and interviews.
"Hunters spend roughly $2,800 per year hunting."
U.S. Fish and Wildlife Service (USFWS) National Survey
Let’s take a look at those numbers even closer. We learned, in 2011 alone, $2,096,942,761 was spent on guides, outfitters, licenses, tags, permits, and hunting land access. Yes, that’s almost $2.1 billion. Of that $807,495,880 was spent on just hunting licenses, tags, and permits. This amount grew more than 30% between the years 2006 and 2011.
Our survey respondents indicated they would feel comfortable paying between $25 - $75 per year to have a tool that would help them with their planning needs.
OK, we’re doing this!