How do we create two strong, complementary brand languages for Steele Properties and Monroe Group to communicate their offerings and impact to key audiences?
While Steele has successfully completed over $700 million in acquisitions, sales, and development activity involving over 50 properties and 5,000 units, including over 40 tax credit projects, they needed a refreshed brand and website to elevate their impact and credibility to facilitate landing larger portfolios. Steele Properties LLC is a Denver-based national real estate investment company specializing in the acquisition, rehabilitation and new construction of affordable multifamily rental properties. The company was formed in 2006 with the mission to preserve, improve and increase affordable housing opportunities for vulnerable communities across the country.
Monroe Group, the property-management partner company of Steele Properties, has grown to become one of the country’s fastest-growing affordable housing property management companies with a portfolio of more than 50 multi-unit properties in 15 states across the country serving families, seniors and persons with disabilities. Monroe Group also needed a brand language and website that better told their story of providing all people, regardless of their income, age or abilities, deserve a safe, clean place to live for over 30 years.
Between the two companies, we needed to showcase the human impact through the brand and tell a unified, complementary story that resonated with stakeholders.
Monroe Group believes that by supporting and strengthening the communities in which their residents live, we are also improving their quality of life.