Business Strategy · Branding · Naming/Identity · UX Design · Prototyping · User Testing · Web Design · Web Development · Content Strategy · API Integration
Ravenist is a resource we created to make connecting businesses with quality creative and marketing professionals easy.
An Evolving Industry
If you’ve had to make the decision to outsource your creative & marketing needs, you know it can be confusing to determine which type of company or freelancer is right to solve your problem. It can also be a challenge to know what’s out there and how to find the best talent. There are thousands of marketing agencies (so far we've cataloged over 8,000 of them), and each offers slightly different services and expertise. Ravenist breaks down every professional’s expertise and service offering, so you can easily compare and determine which one will be the best fit.
Cultural Times, a company that assesses the contribution of cultural and creative industries to economic growth, estimates that “cultural and creative industries generate $250 billion in revenue a year, creating 29.5 million jobs worldwide.” Snowball Professor of Economics, Rhodes University, Jen. "Why Art and Culture Contribute More to an Economy than Growth and Jobs." The Conversation., 03 May 2017. Web. 05 May 2017.
While creative and marketing professionals are a small subset of cultural and creative industries as a whole, agencies and the creative people they employ help stimulate innovation, strengthen America's competitiveness in the global marketplace, and play an important role in building and sustaining economic vibrancy. "The Creative Industries in the United States." Americans for the Arts (2015): n. page. Http://www.americansforthearts.org/. Web.
It became clear that we needed a simplistic design to guide both the job-seeker and agency hiring manager. The list needed to be a resource to connect each audience to their perfect match.
Minimal Design for Contrasting Audiences
We needed a unified user experience for both the job seeker and agency hiring managers, even though their needs were very different. We identified which of their needs are the same, such as proximity, agency size, and specialty, through a series of interviews and user testing sessions with both audience groups. Insights from these sessions drove the design to focus on the commonalities between user scenarios, and how the product could best meet their primary needs.
Focus on Connecting to the Right Company/Freelancer
Although the product contain over 8,000 listings, we decided to focus the user experience on offering the user to drill down to exactly what they were looking for, rather than focus on how many option the user had. This design decision drove the format for the search form, as well as tailoring the solution towards the first-time and return users, ensuring they would know how to use Ravenist as a tool to solve their resource or job-seeking needs.
Simple Brand Language
We needed the list to meet the task-oriented needs of both audiences on a multitude of platforms and devices. Keeping the design simple ensured that the product could be the “right-hand” resource to address the issue of finding the perfect match for a variety of scenarios.
By signing up for a free account, Ravenist enables you to bookmark your favorite agencies and freelancers for easy future reference. Whether you’re looking for someone who specializes in one area of expertise or has a combined services offering, Ravenist makes it easy to find your perfect match.
Ravenist is simply the most comprehensive resource for connecting businesses with quality creative and marketing professionals. Whether you’re an agency looking for talent, or a freelancer looking for work, Ravenist helps you find your perfect match for design, creative, and digital talent in your area.
Here are a few other digital product case studies.
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