It became clear that we needed a simplistic design to guide both the job-seeker and agency hiring manager. The list needed to be a resource to connect each audience to their perfect match.
Designing the search experience
The final product of the search experience
Minimal Design for Contrasting Audiences
We needed a unified user experience for both the job seeker and agency hiring managers, even though their needs were very different. We identified which of their needs are the same, such as proximity, agency size, and specialty, through a series of interviews and user testing sessions with both audience groups. Insights from these sessions drove the design to focus on the commonalities between user scenarios, and how the product could best meet their primary needs.
Focus on Connecting to the Right Company/Freelancer
Although the product contain over 8,000 listings, we decided to focus the user experience on offering the user to drill down to exactly what they were looking for, rather than focus on how many option the user had. This design decision drove the format for the search form, as well as tailoring the solution towards the first-time and return users, ensuring they would know how to use Ravenist as a tool to solve their resource or job-seeking needs.
Search form drill-down
Simple Brand Language
We needed the list to meet the task-oriented needs of both audiences on a multitude of platforms and devices. Keeping the design simple ensured that the product could be the “right-hand” resource to address the issue of finding the perfect match for a variety of scenarios.